Inter-Brand Competition is a type of the brand competition between suppliers or dealers selling different brands of the same or equivalent goods that have developed brands or labels for their products in order to distinguish them from other brands sold in the same market segment. The company need to develop the marketing differentiated products frequently and compete on the basis of brands or labels. (e.g., Coca Cola vs. Pepsi-Cola) (Refer to the Brand Competition; Intra-Brand Competition)
Related Definitions in the Project: The Business Organisation
