Marketing is the business ideas, brands, design, processes, and activities that involves finding out what customers want, and selling them effectively. The Marketing is measuring effectiveness, market research, learning customers’ needs and the psychology of consumer behaviour, and how can add value through marketing activities for a successful business in the long term.
Reference Definition by CIM (The Chartered Institute of Marketing): Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
Related Definitions in the Project: The Project Proposal; Project Management; Commercial Definitions
