A Winning Strategy is the detailed plans for achieving success in the situation. The proposal Winning Strategy is influence and affect the client’s selection process by focusing on client needs; differentiation from previous and competitors; company’s best value with highlight strength, mitigate weakness, neutralise competitor’s strength and focus competitor’s weakness.

Sun Tzu (544-496 BC), the author of The Art of War said “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

Related Definition: The Project Management; Project Proposal