A Fast Moving Consumer Goods (FMCG) is the consumer goods products that are sold quickly and at a relatively low cost.
Reference Definition by Jobs.telegraph.co.uk: A Fast Moving Consumer Goods (FMCG) industry covers the household items that you buy when shopping in the supermarket or a pharmacy. ‘Fast moving’ implies that the items are quick to leave the shelves and also tend to be high in volume but low in cost items. The products are ones that are essential items we use day in and day out. This multi-million dollar sector holds some of the most famous brand names that we come across every single day. These FMCG companies are identified by their ability to give the consumer the products that are highly demanded, while also developing a relationship with them that involves trust and loyalty. Household products such as those used in cleaning and laundry, over the counter medicines, food items and personal care goods make up the majority of the FMCG industry. However products such as plastic goods, stationery, pharmaceuticals and consumer electronics are also placed in fast moving consumer goods.
Related Definitions in the Project: The Business Organisation
