Client Relationship Management (CRM or Customer Relationship Management) is the practice and strategy of managing company’s strengths and interactions with clients through the building of client relationships to support potential future continuous businesses. A CRM requires analysing and recognising needs; sharing objectives and goals; close communicating; trusting each other; keeping promises; delivering timely and quality responses; and improving relationship continuously; making for the overall client or customer satisfaction.
Related Definitions in the Project: The Project Management; Project Administration
