A Fighting Brand is a new brand of an existing product that is the lower priced quality version of a main brand, launched to protect the main brand’s market share without cutting prices.
A Fighting Brand is a new brand of an existing product that is the lower priced quality version of a main brand, launched to protect the main brand’s market share without cutting prices.
ThePD has been developing the Preferred Project Definitions based on the actual project execution and operation experiences and knowledge with the Project Language, and sharing with you daily basis.