The International Air Transportation Association (IATA) is the trade association for the world’s airlines, representing some 320 airlines or 83% of total air traffic. We support many areas of aviation activity and help formulate industry policy on critical aviation issues. Our Brand Values define what we value and how we behave to help us deliver the IATA mission and vision. We all have different personalities, styles and areas of expertise, are at different levels of the organization, and play different roles. (Source: www.iata.org/)
Related Definitions in the Project: The Procurement
