A Niche Market is a subset of the market that has its own demands and preferences different from the market at large. The Niche Market companies focus on a unique target market and specific consumer than competitors who target a broad customers. The Niche Market is not exist, but is created by smart marketing techniques and identifying what the customer wants. (e.g., Home organisation, Fitness, Travel and tourism, Gamers, Pets, Remote workers, Conscious consumers, and so on.)
Related Definitions in the Project: The Business Organisation; Commercial Definitions
