The Amazon Effect is the powerful disruption that e-commerce has made on the retail market. The online market serves to create high customer expectations for any retailer hoping to compete as the vast selection, fast shipping, free returns, low prices and prime services. Amazon has created economic ripple effects that go far beyond the customer’s economic activity, whether that impact is inflation, jobs or investment.
Reference Definition by Techtarget.com: The Amazon effect is the ongoing evolution and disruption of the retail market, both online and in physical outlets, resulting from increased e-commerce. The name is an acknowledgement of Amazon’s early and continuing domination in online sales, which has driven much of the disruption. The major manifestation of the Amazon effect is the ongoing consumer shift to shopping online. E-commerce makes it possible for people to shop from home or anywhere else with an internet connection, which means just about everywhere these days. Frequently, they can find the exact items they’re looking for without having to look very hard and can purchase them and arrange to have them delivered with just a few clicks.
Related Definitions in the Project: The Project Management
