Global Pricing Model (GPM) is the company commercial strategy approach to pricing to propose the new international projects that is influenced the pricing decisions, and considered several factors related to other marketing mix variables. A GPM is the value of the goods and services that can be created through the different marketing elements, such as through product, distribution, and communication decisions, and developed a more consistent and disciplined approach to the pricing process. (Refer to the Global Complexity Index (ECI and PCI))
Related Definitions in the Project: The Project Cost; Project Management
