Intra-Brand Competition is the bread competition among retailers or distributors of the same brand of products or services in the same target market with on price or non-price terms. But, some manufacturers seek to maintain uniform retail prices to prevent intra-brand price competition through business practices such as resale price maintenance, in order to stimulate intra-brand non-price competition. (Refer to the Brand Competition; Inter-Brand Competition)
Related Definitions in the Project: The Business Organisation
