Online to Offline (O2O) Commerce is a business strategy designed to bring online customers to brick and mortar stores that is anything digital which brings people to shop offline, in real-world stores. The O2O uses online marketing and advertising methods to identify customers, create awareness of products and services, and to make purchases them from physical businesses. An O2O startups in the West include Groupon, OpenTable, Uber for instance.
Related Definitions in the Project: The Business Organisation
